{"id":9357,"date":"2024-10-17T12:59:38","date_gmt":"2024-10-17T10:59:38","guid":{"rendered":"https:\/\/www.hukra.com\/?post_type=blog&#038;p=9357"},"modified":"2024-10-17T12:59:40","modified_gmt":"2024-10-17T10:59:40","slug":"florist-flowering-your-world-jessica-ohrstrom","status":"publish","type":"blog","link":"https:\/\/www.hukra.com\/sv\/blog-item\/florist-flowering-your-world-jessica-ohrstrom\/","title":{"rendered":"FLORIST FLOWERING YOUR WORLD \u2013\u00a0Jessica \u00d6hrstr\u00f6m"},"content":{"rendered":"        <section class=\"single-blog\">\n            <div class=\"wrapper\">\n                <div class=\"single-blog__inside blue-colored\">\n                    <div class=\"single-blog__inside-left\">\n                        <h2 class=\"cta__title\"><strong>Blog<\/strong><br>FLORIST FLOWERING YOUR WORLD \u2013\u00a0Jessica \u00d6hrstr\u00f6m<\/h2>\n                    <\/div>\n                    <div class=\"single-blog__inside-right\">\n                        <div class=\"single-blog__inside-carousel\">\n                            <div class=\"owl-carousel owl-theme single-blog__inside__carousel\">\n                                                                                                        <div class=\"item\">\n<img decoding=\"async\" \n\t class=\"\"\n\t alt=\"2fe1f934-259b-495a-9798-a99fda9bfba1\" \n\t src=\"https:\/\/www.hukra.com\/wp-content\/uploads\/2024\/10\/2fe1f934-259b-495a-9798-a99fda9bfba1.jpg\" \n\t srcset=\"\n\t\t\t https:\/\/www.hukra.com\/wp-content\/uploads\/2024\/10\/2fe1f934-259b-495a-9798-a99fda9bfba1-640x480.jpg 640w, \n\t\t\t https:\/\/www.hukra.com\/wp-content\/uploads\/2024\/10\/2fe1f934-259b-495a-9798-a99fda9bfba1-960x720.jpg 960w, \n\t\t\t https:\/\/www.hukra.com\/wp-content\/uploads\/2024\/10\/2fe1f934-259b-495a-9798-a99fda9bfba1-1280x960.jpg 1280w,\n\t\t\t https:\/\/www.hukra.com\/wp-content\/uploads\/2024\/10\/2fe1f934-259b-495a-9798-a99fda9bfba1-1416x1440.jpg 1920w\n\t\t\t \"\n\t >\n\n<\/div>\n                                                                                                        <div class=\"item\">\n<img decoding=\"async\" \n\t class=\"\"\n\t alt=\"IMG_3820\" \n\t src=\"https:\/\/www.hukra.com\/wp-content\/uploads\/2024\/10\/IMG_3820-e1729085972867.jpeg\" \n\t srcset=\"\n\t\t\t https:\/\/www.hukra.com\/wp-content\/uploads\/2024\/10\/IMG_3820-640x480.jpeg 640w, \n\t\t\t https:\/\/www.hukra.com\/wp-content\/uploads\/2024\/10\/IMG_3820-960x720.jpeg 960w, \n\t\t\t https:\/\/www.hukra.com\/wp-content\/uploads\/2024\/10\/IMG_3820-1280x960.jpeg 1280w,\n\t\t\t https:\/\/www.hukra.com\/wp-content\/uploads\/2024\/10\/IMG_3820-1536x1440.jpeg 1920w\n\t\t\t \"\n\t >\n\n<\/div>\n                                                                                                        <div class=\"item\">\n<img decoding=\"async\" \n\t class=\"\"\n\t alt=\"IMG_3857\" \n\t src=\"https:\/\/www.hukra.com\/wp-content\/uploads\/2024\/10\/IMG_3857-e1729086046105.jpeg\" \n\t srcset=\"\n\t\t\t https:\/\/www.hukra.com\/wp-content\/uploads\/2024\/10\/IMG_3857-640x480.jpeg 640w, \n\t\t\t https:\/\/www.hukra.com\/wp-content\/uploads\/2024\/10\/IMG_3857-960x720.jpeg 960w, \n\t\t\t https:\/\/www.hukra.com\/wp-content\/uploads\/2024\/10\/IMG_3857-1280x960.jpeg 1280w,\n\t\t\t https:\/\/www.hukra.com\/wp-content\/uploads\/2024\/10\/IMG_3857-1642x1440.jpeg 1920w\n\t\t\t \"\n\t >\n\n<\/div>\n                                                            <\/div>\n                            <div class=\"single-blog__inside-content\">\n                                \n<img decoding=\"async\" \n\t class=\"\"\n\t alt=\"IMG_0924\" \n\t src=\"https:\/\/www.hukra.com\/wp-content\/uploads\/2024\/10\/IMG_0924-scaled-e1729158499608.jpeg\" \n\t srcset=\"\n\t\t\t https:\/\/www.hukra.com\/wp-content\/uploads\/2024\/10\/IMG_0924-scaled-e1729158499608-640x640.jpeg 640w, \n\t\t\t https:\/\/www.hukra.com\/wp-content\/uploads\/2024\/10\/IMG_0924-scaled-e1729158499608-960x960.jpeg 960w, \n\t\t\t https:\/\/www.hukra.com\/wp-content\/uploads\/2024\/10\/IMG_0924-scaled-e1729158499608-1280x1280.jpeg 1280w,\n\t\t\t https:\/\/www.hukra.com\/wp-content\/uploads\/2024\/10\/IMG_0924-1920x1920.jpeg 1920w\n\t\t\t \"\n\t >\n\n                                <h4>&#8217;Idag tycker jag att jag f\u00e5tt det b\u00e4sta av tv\u00e5 v\u00e4rldar.&#8221;<\/h4>\n                            <\/div>\n                        <\/div>\n                    <\/div>\n                <\/div>\n            <\/div>\n            <div class=\"wrapper\">\n                <div class=\"single-blog__inside\">\n                    <div class=\"single-blog__inside-left single-blog__inside-left-content\">\n                        <time>17 oktober 2024<\/time>\n                        <p>V\u00e4lkomna till v\u00e5r intervju &amp; blogg med florister, om florister, f\u00f6r florister.<br \/>\nAndra floristen att presentera \u00e4r:<\/p>\n<p>Namn: Jessica \u00d6hrstr\u00f6m<br \/>\nArbetar: Frilansande florist och egenf\u00f6retagare. Driver \u201d7 of a kind Floral Design\u201d.<\/p>\n<p><strong>Varf\u00f6r valde du floristyrket?<\/strong><\/p>\n<p>Jag f\u00f6ddes n\u00e4stan bokstavligt talat i ett v\u00e4xthus i Sk\u00e5ne.<\/p>\n<p>Mormor, morfar och mamma drev blomsteraff\u00e4r, handelstr\u00e4dg\u00e5rd och tr\u00e4dg\u00e5rdsm\u00e4steri tillsammans under hela min uppv\u00e4xt. Deras v\u00e4xthus var ett v\u00e4lbes\u00f6kt utflyktsm\u00e5l och h\u00e4r fanns plats f\u00f6r b\u00e5de exotiska v\u00e4xter, snittblommor, hundvalpar och en papegoja som kunde prata.&nbsp;Det b\u00e4sta jag visste var att f\u00e5 \u00e5ka med morfar till hallarna, och n\u00e4r jag och min lillebror fick \u201dhj\u00e4lpa till\u201d att dekorera och \u201dtomta\u201d julgrupper, skriva kranskort p\u00e5 skrivmaskin och l\u00e4ra oss tagga av rosor.<\/p>\n<p>Jag dr\u00f6mde om att en dag f\u00e5 g\u00e5 p\u00e5 Ingvar Strandhs Blomsterskola i Oxie och f\u00e5 utbilda mig till florist p\u00e5 riktigt!&nbsp;Men s\u00e5 blev det inte just d\u00e5. Det blev n\u00e5gra yrkesm\u00e4ssigt snirkliga omv\u00e4gar innan jag hittade tillbaks till blommorna som heltidssyssels\u00e4ttning i vuxen \u00e5lder\u2026<\/p>\n<p>Jag har alltid \u00e4lskat att resa och jobbade m\u00e5nga \u00e5r som flygande p\u00e5 SAS och efter det med design och utveckling av butikskoncept inom modebranschen med h\u00e5llbart t\u00e4nk i fokus. Har \u00e4ven drivit egen butik.&nbsp;Jag utbildade mig senare hos Floristutbildarna i Stockholm. Resnerven tog mig till New York och jag gjorde min praktik hos Ingrid Carozzi p\u00e5 Tin Can Studios . F\u00f6rsta uppdraget jag fick vara med och jobba p\u00e5 under praktiken var Time Magazine\u2019s gala \u201dPerson of the year\u201d och jag minns att jag undrade om det verkligen h\u00e4nde p\u00e5 riktigt.<\/p>\n<p>N\u00e4r jag sedan hade varit hemma i Stockholm n\u00e5gon vecka ringde Ingrid och fr\u00e5gade om jag ville komma tillbaka och g\u00e5 som l\u00e4rling hos henne. Det var det b\u00e4sta beslut jag n\u00e5gonsin tagit rent yrkesm\u00e4ssigt. En b\u00e4ttre mentor hade jag aldrig kunnat dr\u00f6mma om! Det \u00e4r nu n\u00e5gra \u00e5r sedan och nu jobbar jag bla i Ingrids team p\u00e5 Tin can och har f\u00e5tt s\u00e5 m\u00e5nga fina v\u00e4nner d\u00e4r.&nbsp;Ingrids uttryck, f\u00e4rgt\u00e4nk, form och mod \u00e4r helt unikt och det \u00e4r verkligen en ynnest att f\u00e5 jobba s\u00e5.<\/p>\n<p>Idag tycker jag att jag f\u00e5tt det b\u00e4sta av tv\u00e5 v\u00e4rldar. Jag f\u00e5r fortfarande resa v\u00e4rlden runt (som jag gjorde som flygv\u00e4rdinna) &#8211; nu som florist. Jag har f\u00e5tt jobba med alldeles fantastiska projekt, b\u00e5de i eget namn och f\u00f6r andra designers i b\u00e5de USA, Italien och Frankrike.<\/p>\n<p><strong>Blev det som du t\u00e4nkt?<\/strong><\/p>\n<p>Ja! Det blev \u00e4nnu mer fantastiskt \u00e4n vad jag n\u00e5gonsin kunnat dr\u00f6mma om! Jag \u00e4r s\u00e5 tacksam f\u00f6r att jag fick en andra chans till en ny karri\u00e4r.&nbsp; Tror det var meningen- \u00c4lskar att flyga och \u00e4lskar blommor!<\/p>\n<p>Jag blir n\u00e4stan gr\u00e5tmild och f\u00e5r nypa mig sj\u00e4lv i armen v\u00e4ldigt ofta f\u00f6r att verkligen f\u00f6rst\u00e5 vilka fantastiska event och milj\u00f6er jag f\u00e5r vara med om att skapa. I sommar har jag jobbat mycket i Italien, och det har varit j\u00e4ttekul.&nbsp;Jag tycker att allt \u00e4r roligt, i det lilla och i det stora. Det spelar ingen roll om det \u00e4r ett br\u00f6llop med 10 eller 250 g\u00e4ster&#8230;<\/p>\n<p>Det kan verka glamor\u00f6st att jobba med event utomlands, men det \u00e4r viktigt att k\u00e4nna till att arbetsf\u00f6rh\u00e5llandena och f\u00f6ruts\u00e4ttningarna \u00e4r helt annorlunda mot i Sverige och kontrakten ofta lite \u201dluddiga\u201d. Det \u00e4r v\u00e4ldigt fysiskt utmanande och ofta saknas s\u00e4kerhetst\u00e4nk. Dagarna \u00e4r otroligt l\u00e5nga och v\u00e4ldigt m\u00e5nga i str\u00e4ck &#8211; och det finns knappt tid f\u00f6r \u00e5terh\u00e4mtning. Det kan n\u00e4stan jobbas dygnet runt p\u00e5 h\u00f6ga stegar i 35 graders v\u00e4rme med bara 15 min lunch osv.<\/p>\n<p>Jag tror det \u00e4r viktigt att nyansera bilden och det otroligt h\u00e5rda arbete som ligger bakom allt vi g\u00f6r i v\u00e5r bransch. Framf\u00f6rallt i f\u00f6rh\u00e5llande till utomst\u00e5ende. M\u00e5nga tror ju att vi bara \u201dpysslar och myser lite med blommor\u201d, att varuv\u00e5rda, diska hinkar och skrapa bort stearin fr\u00e5n br\u00f6llopsljusstakar en hel dag syns ju s\u00e4llan.<\/p>\n                    <\/div>\n                <\/div>\n            <\/div>\n        <\/section>\n    \n\n    \n    <div class=\"spacer spacer--m\"><\/div>\n\n\t\n\n    \n    <div class=\"cta full-image-content\">       \n        <div class=\"cta__container\">\n            <div class=\"cta__image-container full-image-content__container cta__image-container--left\">\n                \n<img decoding=\"async\" \n\t class=\"cta__image\"\n\t alt=\"Screenshot\" \n\t src=\"https:\/\/www.hukra.com\/wp-content\/uploads\/2024\/10\/IMG_2794.jpg\" \n\t srcset=\"\n\t\t\t https:\/\/www.hukra.com\/wp-content\/uploads\/2024\/10\/IMG_2794-640x480.jpg 640w, \n\t\t\t https:\/\/www.hukra.com\/wp-content\/uploads\/2024\/10\/IMG_2794-960x720.jpg 960w, \n\t\t\t https:\/\/www.hukra.com\/wp-content\/uploads\/2024\/10\/IMG_2794-1241x960.jpg 1280w,\n\t\t\t https:\/\/www.hukra.com\/wp-content\/uploads\/2024\/10\/IMG_2794-1241x1440.jpg 1920w\n\t\t\t \"\n\t >\n\n            <\/div>\n            <div class=\"cta__content-container full-image-content__container\">    \n                <h2 class=\"full-image-content_header\"><\/h2>\n                <div class=\"cta__text mb-m\">\n                    <p><strong>Vad driver dig att forts\u00e4tta utvecklas?<\/strong><\/p>\n<p>Jag tror att jag m\u00e5ste svara min nyfikenhet. Jag \u00e4r nyfiken! V\u00e4ldigt nyfiken!<br \/>\nJag \u00e4lskar att tr\u00e4ffa nya m\u00e4nniskor i olika milj\u00f6er, att bilda team med m\u00e4nniskor jag aldrig tr\u00e4ffat f\u00f6rut, ibland fr\u00e5n helt olika kulturer och att sedan f\u00e5 skapa tillsammans.<\/p>\n<p>Jag tycker att jag l\u00e4r mig nya saker hela tiden, olika s\u00e4tt att t\u00e4nka kring design, milj\u00f6arbete, teknik och konstruktion. Det finns s\u00e5 mycket f\u00f6r alla att vinna och l\u00e4ra genom att dela med sig av sina<br \/>\nerfarenheter och hj\u00e4lpas \u00e5t ist\u00e4llet f\u00f6r att se varandra som konkurrenter.<\/p>\nngg_shortcode_0_placeholder\n<p><strong>Hur \u00e4r du som chef\/anst\u00e4lld?<\/strong><\/p>\n<p>Jag b\u00e5de frilansar f\u00f6r andra designers och g\u00f6r mina egna projekt, vilket inneb\u00e4r att ibland \u00e4r jag \u201dchef \u201d och ibland anst\u00e4lld.&nbsp;Jag kan inte riktigt best\u00e4mma mig f\u00f6r vad jag trivs b\u00e4st med. Kombinationen passar mig bra i nul\u00e4get!<\/p>\n<p>Tror och hoppas att jag b\u00e5de som anst\u00e4lld och chef \u00e4r lyh\u00f6rd och ink\u00e4nnande. Som chef f\u00f6rs\u00f6ker jag vara tydlig med min vision och vill f\u00e5 de jag jobbar med att k\u00e4nna att vi \u00e4r ett team d\u00e4r alla \u00e4r lika viktiga och att vi jobbar tillsammans mot samma m\u00e5l.&nbsp;<\/p>\n<p><strong>Hur g\u00f6r du f\u00f6r att jobba mer milj\u00f6medvetet?<\/strong><\/p>\n<p>Jag f\u00f6rs\u00f6ker att alltid ha milj\u00f6t\u00e4nket i fokus och jobbar n\u00e4stan uteslutande med h\u00e5llbara metoder och \u00e5teranv\u00e4ndningsbar mekanik, vilket ju ofta kan vara b\u00e5de mer tidskr\u00e4vande och utmanande, speciellt i storskaliga installationer. Men ocks\u00e5 roligare, jag tycker det \u00e4r kul att t\u00e4nka ut hur jag ska bygga en struktur fr\u00e5n grunden p\u00e5 ett s\u00e5 h\u00e5llbart s\u00e4tt som m\u00f6jligt.<\/p>\n<p>Det finns s\u00e5 mycket vi kan l\u00e4ra av varandra vad g\u00e4ller milj\u00f6arbete. Vi m\u00e5ste v\u00e5ga fr\u00e5ga och dela med oss mer.<\/p>\n<p>Jag b\u00e5de f\u00e5r och st\u00e4ller ofta fr\u00e5gor till andra florister hur de jobbar och med vilka tekniker, vilka lokala odlare de anv\u00e4nder sig av osv. Jag f\u00f6rs\u00f6ker handla lokalodlat och n\u00e4rproducerat i s\u00e4song n\u00e4r det finns tillg\u00e5ng och m\u00f6jlighet.<\/p>\n<p><strong>Vilka utmaningar ser du fram\u00e5t?<\/strong><\/p>\n<p>Med risk f\u00f6r att upprepa mig, men jag brinner f\u00f6r milj\u00f6t\u00e4nket! Vi m\u00e5ste prata mer om det och hj\u00e4lpas \u00e5t att hitta bra h\u00e5llbara metoder som fungerar rent praktiskt i vardagen! Det g\u00e4ller inte bara v\u00e5r bransch utan hela samh\u00e4llet.<\/p>\n<p>Det \u00e4r inte l\u00e4tt d\u00e5 det ibland \u00e4r b\u00e5de mer tidskr\u00e4vande och tom dyrare att v\u00e4lja kloka metoder. Sv\u00e5rt att f\u00e5 det att g\u00e5 ihop med l\u00e5gkonjunktur och k\u00e4nslighet i ekonomin i s\u00e5 v\u00e4l sm\u00e5 som stora sammanhang.<\/p>\n<p>\u00c4r det tex rimligt att man n\u00e4stan \u00e5ret runt kan f\u00e5 tag p\u00e5 vilka blommor som helst? Jag tycker det finns en tjusning i \u00e5rstiderna och att det \u00e4r h\u00e4rligt att utbudet skiftar under \u00e5ret. Vi m\u00e5ste jobba tillsammans f\u00f6r en mer h\u00e5llbar framtid.<\/p>\n<p>En lite mer personlig utmaning fram\u00e5t blir att f\u00f6rs\u00f6ka utveckla mitt f\u00f6retagande och jobbet mer p\u00e5 hemmaplan och fundera p\u00e5 hur jag ska g\u00f6ra f\u00f6r att f\u00e5 till en b\u00e4ttre balans mellan jobb och ledighet. Det har varit n\u00e5gra slitsamma \u00e5r med mer jobb utomlands \u00e4n hemma och mycket tid borta fr\u00e5n familjen.<\/p>\n<p>Samtidigt \u00e4r jag enormt tacksam s\u00e5klart! Jag tycker allt \u00e4r roligt och tackar hellre ja \u00e4n nej, jag har haft tur och f\u00e5r jobba med det jag tycker s\u00e5 mycket om!<\/p>\n<p>Som sagt, jag \u00e4r nyfiken, v\u00e4ldigt nyfiken p\u00e5 det mesta och \u00e4lskar att jobba med blommor!<\/p>\n                <\/div>\n            <\/div>\n        <\/div>\n    <\/div>\n\n\t\n\n    \n    <div class=\"spacer spacer--m\"><\/div>\n\n\t\n\n        <div class=\"blog\">\n            <div class=\"wrapper\">\n                <h2 class=\"cta__title\">Utvalda <strong>bloggar<\/strong><\/h2>                            <\/div>\n            <div class=\"blog-grid\" id=\"blog-grid\" data-offset=\"1\">\n                                    <div class=\"blog-card\">\n                        <div class=\"blog-card__inside\">\n                            <a href=\"https:\/\/www.hukra.com\/sv\/blog-item\/florist-flowering-your-world-brindilles\/\">\n                                                                                           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