{"id":9905,"date":"2025-05-28T21:18:06","date_gmt":"2025-05-28T19:18:06","guid":{"rendered":"https:\/\/www.hukra.com\/?post_type=blog&#038;p=9905"},"modified":"2025-05-28T21:18:07","modified_gmt":"2025-05-28T19:18:07","slug":"florist-flowering-your-world-moa-edso","status":"publish","type":"blog","link":"https:\/\/www.hukra.com\/en\/blog-item\/florist-flowering-your-world-moa-edso\/","title":{"rendered":"FLORIST FLOWERING YOUR WORLD &#8211; Moa Eds\u00f6"},"content":{"rendered":"        <section class=\"single-blog\">\n            <div class=\"wrapper\">\n                <div class=\"single-blog__inside blue-colored\">\n                    <div class=\"single-blog__inside-left\">\n                        <h2 class=\"cta__title\"><strong>Blog<\/strong><br>FLORIST FLOWERING YOUR WORLD &#8211; Moa Eds\u00f6<\/h2>\n                    <\/div>\n                    <div class=\"single-blog__inside-right\">\n                        <div class=\"single-blog__inside-carousel\">\n                            <div class=\"owl-carousel owl-theme single-blog__inside__carousel\">\n                                                                                                        <div class=\"item\">\n<img decoding=\"async\" \n\t class=\"\"\n\t alt=\"thumbnail_6152F3A1-9117-4444-B8C1-EBC3B66C1ADB\" \n\t src=\"https:\/\/www.hukra.com\/wp-content\/uploads\/2025\/05\/thumbnail_6152F3A1-9117-4444-B8C1-EBC3B66C1ADB-1-e1748267378291.jpg\" \n\t srcset=\"\n\t\t\t https:\/\/www.hukra.com\/wp-content\/uploads\/2025\/05\/thumbnail_6152F3A1-9117-4444-B8C1-EBC3B66C1ADB-1-640x480.jpg 640w, \n\t\t\t https:\/\/www.hukra.com\/wp-content\/uploads\/2025\/05\/thumbnail_6152F3A1-9117-4444-B8C1-EBC3B66C1ADB-1-960x720.jpg 960w, \n\t\t\t https:\/\/www.hukra.com\/wp-content\/uploads\/2025\/05\/thumbnail_6152F3A1-9117-4444-B8C1-EBC3B66C1ADB-1-1134x960.jpg 1280w,\n\t\t\t https:\/\/www.hukra.com\/wp-content\/uploads\/2025\/05\/thumbnail_6152F3A1-9117-4444-B8C1-EBC3B66C1ADB-1-1134x1440.jpg 1920w\n\t\t\t \"\n\t >\n\n<\/div>\n                                                                                                        <div class=\"item\">\n<img decoding=\"async\" \n\t class=\"\"\n\t alt=\"thumbnail_IMG_9374_jpg\" \n\t src=\"https:\/\/www.hukra.com\/wp-content\/uploads\/2025\/05\/thumbnail_IMG_9374_jpg-e1748436991502.jpg\" \n\t srcset=\"\n\t\t\t https:\/\/www.hukra.com\/wp-content\/uploads\/2025\/05\/thumbnail_IMG_9374_jpg-640x480.jpg 640w, \n\t\t\t https:\/\/www.hukra.com\/wp-content\/uploads\/2025\/05\/thumbnail_IMG_9374_jpg-960x720.jpg 960w, \n\t\t\t https:\/\/www.hukra.com\/wp-content\/uploads\/2025\/05\/thumbnail_IMG_9374_jpg-1280x960.jpg 1280w,\n\t\t\t https:\/\/www.hukra.com\/wp-content\/uploads\/2025\/05\/thumbnail_IMG_9374_jpg-1512x1440.jpg 1920w\n\t\t\t \"\n\t >\n\n<\/div>\n                                                                                                        <div class=\"item\">\n<img decoding=\"async\" \n\t class=\"\"\n\t alt=\"thumbnail_IMG_3601\" \n\t src=\"https:\/\/www.hukra.com\/wp-content\/uploads\/2025\/05\/thumbnail_IMG_3601-e1748437072115.jpg\" \n\t srcset=\"\n\t\t\t https:\/\/www.hukra.com\/wp-content\/uploads\/2025\/05\/thumbnail_IMG_3601-640x480.jpg 640w, \n\t\t\t https:\/\/www.hukra.com\/wp-content\/uploads\/2025\/05\/thumbnail_IMG_3601-960x720.jpg 960w, \n\t\t\t https:\/\/www.hukra.com\/wp-content\/uploads\/2025\/05\/thumbnail_IMG_3601-1280x960.jpg 1280w,\n\t\t\t https:\/\/www.hukra.com\/wp-content\/uploads\/2025\/05\/thumbnail_IMG_3601-1512x1440.jpg 1920w\n\t\t\t \"\n\t >\n\n<\/div>\n                                                            <\/div>\n                            <div class=\"single-blog__inside-content\">\n                                \n<img decoding=\"async\" \n\t class=\"\"\n\t alt=\"thumbnail_IMG_2210\" \n\t src=\"https:\/\/www.hukra.com\/wp-content\/uploads\/2025\/05\/thumbnail_IMG_2210-e1748265847967.jpg\" \n\t srcset=\"\n\t\t\t https:\/\/www.hukra.com\/wp-content\/uploads\/2025\/05\/thumbnail_IMG_2210-640x640.jpg 640w, \n\t\t\t https:\/\/www.hukra.com\/wp-content\/uploads\/2025\/05\/thumbnail_IMG_2210-960x960.jpg 960w, \n\t\t\t https:\/\/www.hukra.com\/wp-content\/uploads\/2025\/05\/thumbnail_IMG_2210-1280x1280.jpg 1280w,\n\t\t\t https:\/\/www.hukra.com\/wp-content\/uploads\/2025\/05\/thumbnail_IMG_2210-1512x1920.jpg 1920w\n\t\t\t \"\n\t >\n\n                                <h4>&#8220;I have enjoyed art and been creative my whole life, and here I also get the opportunity to make people happy as a bonus!&#8221;<\/h4>\n                            <\/div>\n                        <\/div>\n                    <\/div>\n                <\/div>\n            <\/div>\n            <div class=\"wrapper\">\n                <div class=\"single-blog__inside\">\n                    <div class=\"single-blog__inside-left single-blog__inside-left-content\">\n                        <time>28 May 2025<\/time>\n                        <p>Welcome to our interview &amp; blog with florists, about florists, for florists. This month&#8217;s florist to present is Moa Eds\u00f6, the creative florist and driven owner of Moa&#8217;s Blommor in Karlshamn.<\/p>\n<p><strong>Why did you choose the floristry profession?<\/strong><\/p>\n<p>I chose to become a florist to give my artistic and creative abilities an outlet. I love working with living materials in different shapes, colours and movements. Creating with flowers is my way of creating art. When I was 20 years old, I went to a workshop at a florist with the theme of bouquets and immediately felt that this was something I wanted to work with. Even though I had known for a long time that I wanted to work with something creative, this was where it really clicked, and I knew exactly what I wanted. I have enjoyed art and been creative my whole life, and here I also get the opportunity to make people happy as a bonus! The floristry profession is really all that, fun, creative, and varied.<\/p>\n<p><strong>Did it turn out as you planned? <\/strong><\/p>\n<p>Somewhere it did, but not at first. When I finished my education, there were no florist jobs to look for near where I live. Then I went straight to my dream and planned to start and run something of my own. It really became a whole new world to be both a florist and a self-employed person, with everything that goes into running a company and shop.<\/p>\n<p>So in the end, I followed my plan. It&#8217;s going as it should, and I&#8217;ve been really happy!<\/p>\n<p><img decoding=\"async\" class=\"aligncenter\" src=\"http:\/\/www.hukra.com\/wp-content\/uploads\/2025\/05\/thumbnail_IMG_4442.jpg\" alt=\"\" width=\"324\" height=\"432\"><\/p>\n                    <\/div>\n                <\/div>\n            <\/div>\n        <\/section>\n    \n\n    \n    <div class=\"spacer spacer--m\"><\/div>\n\n\t\n\n    \n    <div class=\"cta full-image-content\">       \n        <div class=\"cta__container\">\n            <div class=\"cta__image-container full-image-content__container cta__image-container--left\">\n                \n<img decoding=\"async\" \n\t class=\"cta__image\"\n\t alt=\"thumbnail_IMG_7471_jpg\" \n\t src=\"https:\/\/www.hukra.com\/wp-content\/uploads\/2025\/05\/thumbnail_IMG_7471_jpg.jpg\" \n\t srcset=\"\n\t\t\t https:\/\/www.hukra.com\/wp-content\/uploads\/2025\/05\/thumbnail_IMG_7471_jpg-640x480.jpg 640w, \n\t\t\t https:\/\/www.hukra.com\/wp-content\/uploads\/2025\/05\/thumbnail_IMG_7471_jpg-960x720.jpg 960w, \n\t\t\t https:\/\/www.hukra.com\/wp-content\/uploads\/2025\/05\/thumbnail_IMG_7471_jpg-1280x960.jpg 1280w,\n\t\t\t https:\/\/www.hukra.com\/wp-content\/uploads\/2025\/05\/thumbnail_IMG_7471_jpg-1512x1440.jpg 1920w\n\t\t\t \"\n\t >\n\n            <\/div>\n            <div class=\"cta__content-container full-image-content__container\">    \n                <h2 class=\"full-image-content_header\"><\/h2>\n                <div class=\"cta__text mb-m\">\n                    <p><strong>What drives you to continue developing?<\/strong><\/p>\n<p>Above all, my drive to constantly develop myself and my company. To constantly get a little better and get the chance to work on bigger creative projects is what keeps on pushing me forward.&nbsp;I want to do something more than just be a florist and run the shop. I want to inspire, compete, and would love to do bigger weddings in Sweden, and maybe in Europe too!<\/p>\n<p>I get inspiration by going to workshops, competing, or going on nice florist trips like the one I recently took with you to Italy. That way I also get to meet wonderful colleagues and exchange experiences with others in the industry.<\/p>\n<p><strong>How are you as a manager\/employee?<\/strong><\/p>\n<p>I think I&#8217;m a great manager! Now I only have myself to ask since I&#8217;m the only employee in my company. Since I work by myself, the shop has to be closed sometimes to give me the opportunity to go on inspiration and development workshops, competitions, and trips with others.<\/p>\n<p>Then of course I have my family and friends who are there and help with running some errands, like going to the dump. Mom usually comes in in the afternoon and helps out a bit, like fixing a bit in the warehouse and some ground service.<\/p>\n<p><strong>How do you work more environmentally conscious?<\/strong><\/p>\n<p>I\u2019m trying to reduce climate impact by planning my deliveries to the store and keeping transport down. I work without a refrigerator in the store, which is energy efficient.&nbsp;To work more environmentally friendly in my production, I try to work with flowers in season and buy locally grown when available. I love going to my local cut flower growers and walking around there and picking what I want!<br \/>\nI use more environmentally friendly cutting material as much as possible. It&#8217;s difficult to switch to it completely at the moment, but if possible, I&#8217;ll try. It&#8217;s a bit of a challenge! Then, of course, I&#8217;m very careful about sorting all the garbage that comes from deliveries, there are huge amounts of cardboard and plastic every week, so a trip to the dump is always on the agenda.<\/p>\n<p><strong>What challenges do you see ahead?<\/strong><\/p>\n<p>My biggest challenge will be to continue developing myself and my company, while balancing it with my private life.&nbsp;I hope to continue working on my dream of having more of a flower studio with a focus on weddings, funerals, events, and workshops.<\/p>\n<p>It&#8217;s all about finding the right balance between work and private life!<\/p>\n<p><img decoding=\"async\" class=\"\" src=\"http:\/\/www.hukra.com\/wp-content\/uploads\/2025\/05\/thumbnail_Brollop_WS_240520_2-2.jpg\" alt=\"\" width=\"250\" height=\"364\"> <img decoding=\"async\" class=\"\" src=\"http:\/\/www.hukra.com\/wp-content\/uploads\/2025\/05\/thumbnail_IMG_4605.jpg\" alt=\"\" width=\"218\" height=\"361\"><\/p>\n                <\/div>\n            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