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FLORIST FLOWERING YOUR WORLD – Moa Edsö
“I have enjoyed art and been creative my whole life, and here I also get the opportunity to make people happy as a bonus!”
Welcome to our interview & blog with florists, about florists, for florists. This month’s florist to present is Moa Edsö, the creative florist and driven owner of Moa’s Blommor in Karlshamn.
Why did you choose the floristry profession?
I chose to become a florist to give my artistic and creative abilities an outlet. I love working with living materials in different shapes, colours and movements. Creating with flowers is my way of creating art. When I was 20 years old, I went to a workshop at a florist with the theme of bouquets and immediately felt that this was something I wanted to work with. Even though I had known for a long time that I wanted to work with something creative, this was where it really clicked, and I knew exactly what I wanted. I have enjoyed art and been creative my whole life, and here I also get the opportunity to make people happy as a bonus! The floristry profession is really all that, fun, creative, and varied.
Did it turn out as you planned?
Somewhere it did, but not at first. When I finished my education, there were no florist jobs to look for near where I live. Then I went straight to my dream and planned to start and run something of my own. It really became a whole new world to be both a florist and a self-employed person, with everything that goes into running a company and shop.
So in the end, I followed my plan. It’s going as it should, and I’ve been really happy!
What drives you to continue developing?
Above all, my drive to constantly develop myself and my company. To constantly get a little better and get the chance to work on bigger creative projects is what keeps on pushing me forward. I want to do something more than just be a florist and run the shop. I want to inspire, compete, and would love to do bigger weddings in Sweden, and maybe in Europe too!
I get inspiration by going to workshops, competing, or going on nice florist trips like the one I recently took with you to Italy. That way I also get to meet wonderful colleagues and exchange experiences with others in the industry.
How are you as a manager/employee?
I think I’m a great manager! Now I only have myself to ask since I’m the only employee in my company. Since I work by myself, the shop has to be closed sometimes to give me the opportunity to go on inspiration and development workshops, competitions, and trips with others.
Then of course I have my family and friends who are there and help with running some errands, like going to the dump. Mom usually comes in in the afternoon and helps out a bit, like fixing a bit in the warehouse and some ground service.
How do you work more environmentally conscious?
I’m trying to reduce climate impact by planning my deliveries to the store and keeping transport down. I work without a refrigerator in the store, which is energy efficient. To work more environmentally friendly in my production, I try to work with flowers in season and buy locally grown when available. I love going to my local cut flower growers and walking around there and picking what I want!
I use more environmentally friendly cutting material as much as possible. It’s difficult to switch to it completely at the moment, but if possible, I’ll try. It’s a bit of a challenge! Then, of course, I’m very careful about sorting all the garbage that comes from deliveries, there are huge amounts of cardboard and plastic every week, so a trip to the dump is always on the agenda.
What challenges do you see ahead?
My biggest challenge will be to continue developing myself and my company, while balancing it with my private life. I hope to continue working on my dream of having more of a flower studio with a focus on weddings, funerals, events, and workshops.
It’s all about finding the right balance between work and private life!
